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Objectives: This course aims to equip students with the advanced knowledge and skills to become expert in social media and thus capable of implementing the appropriate social media practice within their organization through the implementation of enterprise social media marketing strategies. Students can enhance their skills of social media and its roots, planning and launching social media campaigns, variety of available tools and the know-how to implement key social media strategies for business.  Through case studies and engaging activities, students will learn how to create an advanced social media plan tailored to specific organization needs and goals using social media platforms to reach to their target audience.

Course Duration: Full time course consists of 15 modules. All modules will be completed within 15 months.

Lesson Time: 15 hours every week. There will be no classes conducted during public holidays and school holidays.

Course Modules: The 15 modules are:-

1. DIBM 101 Business Law & Ethics,
2. DIBM 102 Business Statistics,
3. DIBM 106 Principles of Information Systems,
4. DIBM 107 Principles of Management,
5. DIBM 108 Principles of Marketing,
6. DISMM 101 Introduction to Social Media Marketing,
7. DISMM 102 Social Media Framework and Strategies,
8. DISMM 103 Social Media Tools Management,
9. DISMM 104 Strategic Social Media Planning,
10. ADIBM 106 Operations Management,
11. ADISMM 101 Social Media Management,
12. ADISMM 102 Social Media Monitoring and Analytics,
13. ADISMM 103 Utilising and Integrating Social Media Channels,
14. ADISMM 104 Social Media Business Planning ,
15. ADILOM 105 The Future of Social Media

Optional

16. DIBM 103 International Business,
17. DIBM 104 Organizational Behaviour & Culture


Course Intake: January, April, July and October of the year

 Pre-requisites:

  • Age : 16 years old & above
  • Academic level: At least 10 years of formal education or equivalent or pass the placement test of SCI or One year and above relevant working experience
  • Language Proficiency:  English Language with IELTS 5.5 & above or GCE ‘O’ Level graded C6 or better or pass SCI language proficiency test or equivalent.
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Spring College International was established in 2001, it's registered with Singapore Council for Private Education and has been awarded Edutrust Certificate. 
Our college aims to promote the notion of lifelong learning and to provide an avenue for people to improve their language skills or even learn a new language. 
Spring College International’s core business is in providing language courses (over 25 European and Asian languages, including English and Chinese), preparatory courses for Singapore government primary schools and secondary schools, preparatory courses for GCE O-Level, GCE A-Level, Diploma and Advanced Diploma courses that cater to both foreign and local students.
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